Improve your websites SEO

How to Improve Your Website’s SEO in 5 Easy Steps

Search Engine Optimisation (SEO) is essential for driving organic traffic to your website, especially for small businesses. Effective SEO practices help search engines understand your content, making it easier for potential customers to find you. Here are five easy steps to improve your website’s SEO that don’t require advanced technical skills or a big budget.

1. Focus on Simple Keyword Research

Keyword research helps you understand what your customers are searching for. Here’s how to do it easily:

Use Free Tools:

  • Google’s Autocomplete: Start typing a keyword related to your business in Google’s search bar and see what suggestions come up.
  • Google Trends: Check which keywords are trending and relevant to your business.
  • Ubersuggest: This free tool provides keyword ideas and basic data on search volume.

Think Like Your Customers:

  • Make a list of questions and phrases your customers might use to find your products or services.
  • Focus on specific phrases that directly relate to what you offer, like “best gardeners in [your-town].” These are known as long-tail keywords.

Keep It Relevant:

  • Choose keywords that match the content of your website.
  • Avoid using too many different keywords; focus on a few that are most relevant.
Google’s autocomplete is a great (free) way to find out what people are searching for

2. Optimise Your On-Page SEO

On-page SEO involves making sure each page on your website is set up to be easily found by search engines. Here’s how to do it:

Title Tags:

  • Make sure each page on your website has a clear, descriptive title that includes your main keyword.
  • Keep titles short and to the point, ideally under 60 characters.

Meta Descriptions:

  • Write a brief description (under 160 characters) for each page that summarises the content and includes your keyword.
  • This description should entice people to click on your link in search results.

Headers (H1, H2, H3):

  • Use headings to organise your content and include keywords naturally.
  • The main title of your page should be in an H1 tag, and subheadings in H2 or H3 tags.

Clean URLs:

  • Make sure your website’s URLs are simple and include keywords.
  • For example, use “” instead of “”

Internal Links:

  • Link to other pages on your website within your content to help users and search engines navigate your site.

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3. Create Quality Content

Creating valuable content is one of the best ways to improve your SEO. Here’s how to do it without needing advanced skills:

Understand Your Audience:

  • Think about what your customers want to know and create content that answers their questions.
  • Use a friendly, conversational tone to make your content engaging.

Mix Up Your Content:

  • Include a variety of content types, like blog posts, how-to guides, and FAQs.
  • Use images and simple graphics to make your content more interesting.

Use Keywords Naturally:

  • Incorporate your chosen keywords into your content in a way that feels natural.
  • Avoid stuffing your content with keywords, which can make it hard to read.

Update Regularly:

  • Keep your content fresh by adding new information and updating old posts.
  • Aim to add new content to your website regularly, even if it’s just once a month.

Read our post about creating content that sells >

4. Improve Site Speed and Mobile-Friendliness

A fast, mobile-friendly website is crucial for good SEO. You can check how your website performs on mobile with Google’s PageSpeed Insights tool, and it will give you pointers to improve things. Here’s how to make some common improvements without needing technical expertise:

Optimise Images:

  • Use free tools like TinyPNG to compress images before uploading them to your site.
  • Make sure all images have descriptive file names and alt text that includes keywords.

Use Simple Design:

  • Choose a clean, simple design for your website that loads quickly.
  • Avoid heavy use of large images, videos, and animations that can slow down your site.

Mobile-Friendly Layout:

  • Use a responsive design template that adjusts your site layout for mobile devices.
  • Test your site on your own phone to make sure it’s easy to navigate and read.
Google’s PageSpeed Insights tool is free and enables you to look at how your website performs on mobile devices, and gives you some ways to fix any issues.

5. Build Quality Backlinks

Backlinks from other websites signal to search engines that your content is valuable. Here’s how to build them without needing a big budget:

Create Shareable Content:

  • Focus on creating high-quality, informative content that others will want to share and link to.
  • Infographics, how-to guides, and local resources are great for attracting backlinks.

Engage with Your Community:

  • Participate in local online forums, community websites, and social media groups. Remember – there’s a Facebook group for everything!
  • Share your content and include links back to your website where appropriate.

Ask for Links:

  • Reach out to local businesses, partners, and industry websites to ask if they’ll link to your site.
  • Offer to link back to their site in return, creating a mutually beneficial relationship.

Monitor Your Backlinks:

  • Use free tools like Google Search Console to keep track of who’s linking to your site.
  • Disavow any spammy or harmful links that could hurt your SEO.


Improving your website’s SEO doesn’t have to be complicated or expensive. By focusing on simple keyword research, optimising your on-page elements, creating high-quality content, improving site speed and mobile-friendliness, and building quality backlinks, you can significantly enhance your website’s visibility and attract more visitors. Implement these five steps, and watch your website climb the search engine rankings.

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