Slow load speeds
Every extra second = ~7% fewer conversions
We measure Core Web Vitals and identify the exact assets, scripts and hosting choices that are turning visitors away before they see your offer.
Most websites lose 30–60% of their potential revenue to fixable problems — slow pages, weak calls-to-action, broken SEO, confusing journeys. We'll show you exactly where, and what each leak is costing you every month.
Your website isn't just a brochure — it's a revenue engine. When any part of it underperforms, money escapes. Here are the leaks we find most often.
Every extra second = ~7% fewer conversions
We measure Core Web Vitals and identify the exact assets, scripts and hosting choices that are turning visitors away before they see your offer.
Poor CTAs can halve enquiry rates
We review button placement, copy, contrast, hierarchy and the friction between intent and action on every key page.
Missed rankings = missed revenue every month
Title tags, meta descriptions, headings, internal linking, schema, crawlability, indexation — a full technical + on-page audit.
Users leaving before reaching your goal
We map the routes visitors actually take vs. the ones you think they take, and highlight drop-off points and dead ends.
60%+ of traffic is mobile — and often ignored
Tap targets, readable type, scrollable forms, thumb-zone CTAs — mobile-first review of every important page.
Weak proof = weak conversion, regardless of traffic
Reviews, testimonials, guarantees, accreditations, portfolio, above-the-fold clarity — we score how quickly a visitor decides to trust you.
We combine automated technical scans with real human judgment — cross-referencing your analytics, competitor benchmarks and customer journeys to surface insights software alone can't provide.
The truth is usually simpler: the traffic you already have is slipping through the cracks. A visitor lands, gets confused, waits too long, doesn't trust you, or can't find the button. They leave. And you never know why.
A revenue leak audit doesn't guess. It maps every critical page against proven conversion patterns, benchmarks your performance against real competitors, and attaches a likely cost to every gap. You stop guessing and start fixing.
Improving your enquiry rate by just 1% doesn't sound dramatic — until you multiply it by thousands of monthly visitors. A clearer headline, a faster page, a more visible phone number, a simpler form: each one compounds.
Our audits prioritise the changes that move the needle most. Not vanity redesigns. Not 50-page strategy documents. A focused, ranked list of leaks, ranked by revenue impact so your team knows exactly what to do first.
The audit is free, but it's not lightweight. We work best with businesses that already have traffic and something to lose.
Your site was built 3–5 years ago. It looks fine, but enquiries have slowed and you suspect it's falling behind. We'll show you exactly what's dated and what's costing you.
You're going live soon and want to get it right from day one. We audit staging or live sites to catch the leaks before they drain your marketing budget.
You're getting visitors but the basket never fills. We specialise in checkout friction, product page clarity and mobile conversion — the three biggest killers of eCommerce revenue.
Your sales team needs a steady pipeline. We audit the full journey from search result to contact form, identifying where professional buyers lose confidence.
You know something's off but need ammunition to secure budget or convince stakeholders. Our PDF report gives you independent, expert-backed evidence.
Add a professional revenue audit to your service offering without building the capability in-house. We'll audit your client's site and you deliver it under your brand.
This isn't an automated Lighthouse export. It's a real person, with 14 years of experience, reviewing your website against a 47-point checklist and writing up what matters.
A visual, 15–25 page report with every issue prioritised by revenue impact — not vanity metrics.
Wherever data allows, we quantify what each leak is likely costing you every month.
A ranked list of what to fix first, second and third — with the effort and impact of each clearly shown.
See how you compare to two direct competitors on speed, SEO and conversion clarity.
A 20-minute Zoom to walk you through the findings and answer questions. No pitch.
Whether you work with us or not, the audit is yours — take it to any developer or agency.
Fill in the short form below. Add Analytics access if you want deeper revenue estimates.
A senior strategist runs your site through our 47-point checklist and pulls the numbers together.
Delivered as a clean PDF, plus an optional 20-minute call to walk through the findings.
Take it to your developer, or ask us for a quote. Either way, you leave with a clear plan.
Full transparency — here's the checklist your website will be scored against.
“Highly recommended! I commission websites all the time as part of my job, so needing one for me personally was an interesting task. But finding a team like Ben and Dan, with not only their skills and professionalism but their highly personal, friendly and helpful nature, makes the whole process incredibly simple — yet with a high-quality, fully professional result. The work is excellent, the process simple.”
“Very impressed with the work Ben has done for me for my Garden Design website. Very professional and a very relaxed experience, which helped as I was in the middle of moving home. I would wholeheartedly recommend.”
Submit your URL and we'll send your free revenue leak audit within 48 hours. No card. No pitch. Just answers.