HospitalityA countryside hotel and wedding venue, brought to life online
The Limes Country Lodge sits in six acres of Solihull countryside, offering hotel stays, dining, weddings, private events, conferences and seasonal offers. The website needed to show that whole experience while staying easy to explore.
What needed solving
The Limes serves couples, families, overnight guests and businesses, each looking for something different. The site had to feel warm and trustworthy for all of them, and show the venue as a destination, not just a place to stay.
How we approached it
We looked at the audiences, the full offer and how other countryside venues present themselves online. That led to a clear position: welcoming, scenic and experience-led, combining countryside charm with easy access.
The site now has clear routes for each audience and simple ways to book, enquire or see what’s coming up.
How we built it
We worked with the team to decide which services came first and how to guide each visitor to the right information quickly.
The structure follows the main journeys: stay, dine, weddings, venue hire, conferences, offers and what’s on. Every section reinforces the countryside setting and the welcoming guest experience.
- Audience and competitor research
- Proof of concept
- Website design and development
- Mobile-responsive build
- Journeys for stays, dining, weddings and events