HealthcareMaking specialist neurorehabilitation clear and trustworthy
NPP Neuro Group provides neurophysiotherapy and neurological rehabilitation for private patients, solicitors, insurers and case managers across the UK. Its website needed to explain complex clinical services without oversimplifying the expertise behind them.
What needed solving
NPP offers adult, paediatric, medico-legal and therapy-led services to several very different audiences. The site had to build clinical trust with each one and stand apart from generic healthcare websites.
How we approached it
We researched the audiences, the service structure and how specialist rehabilitation is usually presented online. That led to a clear position: expert-led, focused on outcomes and built around a multidisciplinary team.
The site now presents NPP as an established provider, highlighting NHS supply experience, medico-legal expertise, adult and paediatric services and a wide range of therapies.
How we built it
We kept the process structured and sensitive, working closely with the NPP team to understand who the site speaks to and how services should be organised.
The structure follows the main journeys: private patients, medico-legal clients, case managers, adult rehabilitation and paediatric services. Each section makes the offer easier to understand while reinforcing credibility.
- Audience and service research
- Proof of concept
- Website design and development
- Mobile-responsive build
- Journeys for each audience