UTM Tracking Builder

Keep track of your campaigns and budgets with our free UTM tracking builder.

Enter your website URL to this field, whether that's a your homepage or a particular page.

Use this field to identify what the source of the click will be - for example, use "google" for Google Ads, or "partner-blog" for an external blog post.

This field is for the medium the user is coming from, for example "cpc" for paid advertising, or "email" for an email campaign.

Here you can keep track of which campaign you're tracking - for example, "summer_sale" or "2024_clothing_drop".

You can use this field to track which keyword is being used in an advertising campaign - this field is only relevant for search-based advertising, so you can skip it for other uses.

This field is to identify which content a user has clicked - for example, you may put "logolink" for a link on your company logo, or "bannerad" for an advertisement in an external blog.



Frequently Asked Questions

Here are some of the most frequently asked questions we receive about our pay monthly website design.

UTM stands for Urchin Tracking Module and is a small snippet of text added to a URL to help track the performance of marketing campaigns. It allows you to identify where your traffic is coming from and how visitors interact with your content across different platforms.

UTM tracking provides valuable data about where your website traffic is coming from, which campaigns are driving the most engagement, and how users behave once they land on your site. This helps you optimise marketing strategies and improve ROI.

You can easily create a UTM code using a UTM tracking builder, such as the one above. Just input the URL you want to track and fill in the necessary parameters (source, medium, campaign, etc.). The builder will generate a URL with the UTM tracking that you can use in your campaigns.

Yes, Google Analytics automatically tracks UTM codes. Once you’ve created a UTM code and people start clicking your URL, you can view the data in Google Analytics under the “Acquisition” section to see traffic sources and campaign performance.

No, UTM codes do not impact SEO. They are only used for tracking purposes and do not influence how search engines crawl or rank your website.

Yes, UTM codes are very effective for tracking social media traffic. You can attach them to links in posts, ads, and profiles to see exactly how your audience is engaging with your content across various social platforms.

UTM tracking gives you insights into which campaigns and platforms drive the most traffic and conversions. This allows you to make data-driven decisions to allocate resources more effectively, optimise your campaigns, and improve your marketing ROI.

In a marketing muddle?

Get support with your marketing activity and take your online growth to the next level